Flash Developers UK

‘Everything in moderation’ is a phrase commonly spoken when expressing an opinion relating to misuse. During our free web consultations with clients, we advise them on the pros and cons of using Flash on a commercial website.

What are the benefits of using Flash Movies on a Website?

Flash is a multimedia application that enables you to bring your website to life by embedding animated movies into your web pages. These movies are created using scenes, much like a traditional movie. In addition to animation, Flash makes it possible for you to stream audio and video from your website.

Having been around since 1996, there is only a small percentage of computers that do not have the plug-in (software) needed to view Flash movies. This will ensure that your commercial online movies are displayed exactly the way they are intended to be. This is true whether your audience are PC or Apple Mac users, or if they view web pages with Microsoft Windows Explorer, Apple’s Safari or another internet browser.

Hopefully, you can now see that Flash can bring your business immense benefits.

• Promotion: market your products and services with an added dimension
• Conveyance: communicate powerful and unique online messages 
• Audience: reach a greater number of customers through a widely used medium
  

 

What can Flash Design & Development be used for?

Below are examples of how Flash can be used to assist your business:

• Advertising Banners
• Corporate Presentations
• Online Training Courses
• Games
• Sales Presentations
• Slideshows
• Training Presentations 
• Media Players
  

How & when should Flash Design be used on your Website?

You might be familiar with the phrase ‘a poor workman blames his tools’. Flash is indeed an amazing online promotional multimedia tool. However, it is not without its flaws. This is why PSP, as experienced Flash developers, fully understand that the completion of a successful website depends on using the right tools for the right job.

Commercial websites are accessed by potential customers because they are looking for information about your products and services. Knowing your audience’s requirements is the first step to understanding when to use Flash on your website.

A customer, looking for services on a legal website, will not thank you for placing nothing but a Flash intro on the very first page. These types of customers are seeking information and they want to access it quickly.

However, if you are a product-led business, such as an optician, it will be of great benefit to showcase your products and facilities in an alluring manner. This is where Flash can truly provide you with superior online marketing strength. There are also Search Engine Optimisation implications to using Flash on your website.

We remind our clients that Flash is both an online and offline promotional instrument. And if played correctly can generate lucrative results for your business. Ultimately, you hould not be deterred from using Flash on your website, but would also do well to remember that it is best used in moderation.