Professional Web Designers for London Opticians, Dentists & Personal Trainers

No optician’s practice or dental surgery can survive unless patients continue to book appointments.

With a large number of London residents being internet savvy, appointments can be booked on your website. Automated reminders can then be sent out via an online system, which will store your patients’ contact information.

This in turn increases your practice’s productivity by allowing your staff to manage appointments more efficiently.

Though appointments are the cornerstone of your business, new and existing patients will, of course, require more information than this. Below we have compiled two lists to give you an idea of the type of information which features on websites for opticians and dentists.

Features of an Innovative Optician & Dental Website

Opticians

Eye examination process
Sunglasses, frames and contact lenses for sale
Eyecare tips
Payment plans
News
Opening times

Dentists

Before and after photos of patients’ teeth
Treatments offered
Price list
NHS entitlement
Dental tips
Opening times

London Personal Trainer & Fitness Instructor Web Designers & SEO Experts

January is the month, cold is the temperature and sombre is the mood of James, who has over indulged the previous month due to the Christmas festivities. The singleton soon cheers up by the thought that in three month’s time he will be flying out to Thailand with the ‘boys’ for three weeks. James lives in Dulwich, London, but works in the City as a Stock Broker. And despite the credit crunch, has a healthy disposable income.

James and his friends are a highly competitive and he does not want to be outdone in the physique department when he makes it on to the beach. He decides to take action and tells himself he must have that Daniel Craig-toned body, which swaggered out of the sea in “Casino Royale”.

During a quiet moment at work James uses Internet Explorer to visit google.co.uk. In the search bar he types Personal Trainers Dulwich. James, being an individual that likes to access information quickly, visits the first three websites listed by Google.

He notes what each site has to offer, but is put off by two of them. The first contains a contact form, but no email address, which is a no-no for James. His usual preference for making non-work related communications is email or instant messenger, either from his computer or his Blackberry.

The second website has too much Flash animation and the navigation is not simple, thus it makes it difficult for James to find the information he is looking for.

The third website is stylish, simple and offers an email address. He sends the fitness instructor an email to enquire about a suitable time to have a consultation. As James is on the train home, he receives a message, on his Blackberry from the personal trainer. She suggests a couple of dates for them to meet. James selects one and in turn confirms their first meeting.

After the first month, James’ and his friend notice the results. Competitive he might be, but selfish he is not. He refers two of his friends to Becky.

Promote & Sell Your Personal Training Services to Different Groups

There are many individuals, like James, searching the internet for services offered by professionals, like you, working in the health & fitness industry. This health-conscious group could be searching for personal trainers or specialist instructors, such as those teaching yoga, Pilates or dance.

It should be remembered, City-types are, of course, only one group that would seek the services of a personal trainer. There are also the following:

Post-Pregnancy: a mother that has recently had a baby and feels she will have more confidence if she can get her pre-pregnancy body back.
Back Problems: doctors, as well as recommending an osteopath will also recommend yoga and Pilates as a solution to back aches.
Obesity: A personal instructor can help set realistic goals and bring about weight loss through excise and a sensible diet
Motivation: Good intensions are in high demand at the beginning of the year where gym memberships will increase, but the enthusiasm of members will quickly wane.
Sport-Specific: each year thousand in London set themselves personal sport challenges to raise money for good cases. Therefore, those from this group will often find themselves seeking the advice and assistance of a personal trainer to prepare for a sport event, eg, marathon, triathlon, etc
Job Training: A number of jobs in the public service sector require intense training, such as the Army, Police and Fire Service. And let us not forget aspiring personal trainers have to be trained too.
Fitness Clubs: Last but not least Fitness / Health Clubs are always on the look out for professional personal trainers to work their establishment.

Creating a Professional Personal Trainer Website

We would like to take you back to the story of James and his quest for a Daniel-Craig-like physique! He was first able to find these three websites because they had been optimised for search engines. In other words they could rank highly an in turn be found by potential online customers.

However, it is not enough to attract customers to your website, as when they arrive it has to be up to the job of getting them to take an action, such as calling or emailing you. The first two websites James visited did not do their job due to poor features, usability and navigation. This resulted in these personal trainers loosing his possible business.

If you are a London-based personal trainer or fitness instructor and require professional web design and search engine optimisation (SEO) services, you have come to the right place.

Contact us today to see how we can help.