| Access Keys |
| In a web browser an access key or accesskey allows a computer user to immediately jump to a specific part of a web page via the keyboard. They were introduced in 1999 and quickly achieved near-universal browser support (including Internet Explorer 4, Netscape 6, Safari, Omniweb, and iCab). Read more at Wikipedia |
| Accessibility |
| Web accessibility refers to the practice of making websites usable by people of all abilities and disabilities. When sites are correctly designed, developed and edited, all users can have equal access to information and functionality. For example, when a site is coded with semantically meaningful HTML, with textual equivalents provided for images and with links named meaningfully, this helps blind users using text-to-speech software and/or text-to-Braille hardware. When text and images are large and/or enlargable, it is easier for users with poor sight to read and understand the content. When links are underlined (or otherwise differentiated) as well as coloured, this ensures that color blind users will be able to notice them. When clickable links and areas are large, this helps users who cannot control a mouse with precision. When pages are coded so that users can navigate by means of the keyboard alone, or a single switch access device alone, this helps users who cannot use a mouse or even a standard keyboard. When videos are closed captioned or a sign language version is available, deaf and hard of hearing users can understand the video. When flashing effects are avoided or made optional, users prone to seizures caused by these effects are not put at risk. And when content is written in plain language and illustrated with instructional diagrams and animations, users with dyslexia and learning difficulties are better able to understand the content. When sites are correctly built and maintained, all of these users can be accommodated while not impacting on the usability of the site for non-disabled users. Read more at Wikipedia |
| Active Server Pages (ASP) |
| Active Server Pages (ASP) is Microsoft's first server-side script engine for dynamically-generated web pages. It was initially marketed as an add-on to Internet Information Services (IIS) via the Windows NT 4.0 Option Pack, but has been included as a free component of Windows Server since the initial release of Windows 2000 Server. Programming ASP websites is made easier by various built-in objects. Each object corresponds to a group of frequently-used functions useful for creating dynamic web pages. In ASP 2.0 there are six such built-in objects: Application, ASPError, Request, Response, Server, and Session. Session, for example, is a cookie-based session object that maintains variables from page to page. Web pages with the ".asp" or file extension use ASP, although some Web sites disguise their choice of scripting language for security purposes. The ".aspx" extension is not an ASP page, but an ASP.NET page, another server-side scripting language from Microsoft, based on a mixture of traditional ASP, and Microsoft's .NET technology. Read more at Wikipedia |
| Adsense |
| AdSense is an advertisement serving program run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google is also currently beta-testing a cost-per-action based service. Read more at Wikipedia |
| Adwords |
| AdWords is Google's flagship advertising product and main source of revenue ($16.4 billion in 2007)]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. Read more at Wikipedia |
| alt attribute |
| The alt attribute is used in HTML and XHTML documents to specify text that is to be rendered when the element to which it is applied cannot be rendered. In HTML 4.01, the attribute is required for the img and area element types. It is optional for the input element type and the deprecated applet element type. Read more at Wikipedia |
| API |
| An application programming interface (API) is a set of functions, procedures or classes that an operating system, library or service provides to support requests made by computer programs. Examples are: YouTube and Google Maps. Read more at Wikipedia |
| ARG (Alternate Reality Game) |
| An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions. The form is typified by intense player involvement with a story that takes place in real-time and evolves according to participants' responses, and characters that are actively controlled by the game's designers, as opposed to being controlled by artificial intelligence as in a computer or console video game. Players interact directly with characters in the game, solve plot-based challenges and puzzles, and often work together with a community to analyze the story and coordinate real-life and online activities. ARGs generally use multimedia, such as telephones, email and mail but rely on the Internet as the central binding medium. Read more at Wikipedia |