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You are here: House of PSP Internet Marketing Services Link Building
Strong link building will increase targeted traffic to your website

Link Building Consultants 


To understand how link building can promote your business, you first need to comprehend what link building is and the different forms it can take.

Link building is an amalgamation of well-written articles and press releases, links from relevant websites and social networking. All of these work towards giving your business and brand credibility, which results in high-quality targeted traffic being driven to your website.

Link Building Formats


The two most common types of link building are one-way and reciprocal:

  • One-Way: These are hyperlinks from a website related to your industry that points visitors to your website. These links can appear on business directories and blogs. One-way links are given greater importance than reciprocal links by search engines such as Google and MSN.
  • Reciprocal: This kind of link building allows website owners to exchange links with other businesses. It is generally understood that the two websites reciprocating links will be related to each other in some way. Search engines favour one-way links over reciprocal links as the former use methods which work towards establishing a good search engine page ranking.

What Methods of Link Building are Available?


As professional link building consultants, we know exactly how to create effective link building strategies. We work with our clients to get their website listed using the following outlets:

  • Article Syndication: PSP will use its professional SEO copywriting services to write original articles that are directly related to the content appearing on your website.
  • Press Releases: We can either re-write your existing press release or create one from scratch. It will be optimised with your chosen keywords so that it reaches your intended audience. A well-optimised online press release with a compelling offering should land on the virtual desk of journalists, bloggers and industry experts. In turn, they will write good things about your products and services and provide a link back to your website.
  • Related Websites: Getting search engines to work for you means linking to websites which are related to yours, such as suppliers, partners and indirect competitors.
  • Directory Submissions: Directory submissions is a time-consuming exercise, but a necessary one as it will provide your website with back links (many cumulative hyperlinks) which build popularity for your website amongst search engines. 
  • Social Link Building: This requires you to have a good understanding of your online marketplace. Many of your potential online customers will be internet savvy. They will conduct research into the products and services offered by you and your competitors. Their enquiries will be made through visiting search engines, forums and blogs. For your link building strategy to be successful you must be active in these online portals, constantly seeking to meet new customers and show them why you are a leader in your market.