| Section 1 - Personal Information |
| |
| First Name |
* |
| Last Name |
* |
| Position |
* |
| Organisation |
* |
| Email |
* |
| |
| Section 2 – Your Website |
| |
| Web Address |
* |
| What platform was the website built on? Eg, PHP, ASP.NET |
* |
| What will be the visitors' objective(s) on your website? Eg, buy products, register, make a donation, call you, etc |
* |
| If necessary are you interested in making changes to your website in order to make it content-rich, user and search engine-friendlier? |
Yes
No * |
| Please provide us with information on the previous SEO works for the website. If none has occurred, please enter not applicable |
* |
| |
| Section 3 – Marketing Strategy |
| |
| Describe the marketing strategy of your business. Who are your best customers, not company names but by type of business or oconsumer profile if you have one. Why are they the best? |
|
| |
| * |
| |
| Section 4 – Product / Service Description |
| |
| In rank order of priority to the importance of the success of your organisation, list the products or services that you provide, using a brief word description. Considerations regarding importance: gross profit, growth potential, unique competitive niche, what you are best known for, what you do best, what you want to do more of. Use as few or as many spaces as you need. |
| |
| 1. |
| 2. |
| 3. |
| 4. |
| 5. |
| 6. |
| 7. |
| 8. |
| 9. |
| 10. |
| |
| Section 5 – Key Phrases |
| |
| For each of the items you listed, in Section 3 above, provide a 2 to 5 word phrase that you might use to search for what you do or want to do on an internet search engine. Provide at least 10 |
| |
| 1. * |
| 2. * |
| 3. * |
| 4. * |
| 5. * |
| 6. * |
| 7. * |
| 8. * |
| 9. * |
| 10. * |
| 11. |
| 12. |
| 13. |
| 14. |
| 15. |
| 16. |
| 17. |
| 18. |
| 19. |
| 20. |
| |
| Section 6 – Your Competitors |
| |
| In rank order of priority of the importance, who are your major competitors? Simply list their web addresses. For non-profit organisations, rather than competitors, list complimentary organisations who are supporting or are likely to support your efforts. We will use these organisations for a cross linking strategy! Provide at least 3 |
| |
| 1. * |
| 2. * |
| 3. * |
| 4. |
| 5. |
| 6. |
| 7. |
| 8. |
| 9. |
| 10. |
| |
| Section 7 – Target Audience |
| |
| In rank order of priority of importance, who is your target audience. Provide at least 3 |
| |
| 1. * |
| 2. * |
| 3. * |
| 4. |
| 5. |
| 6. |
| 7. |
| 8. |
| 9. |
| 10. |
| |
| Section 8 – Market Geography * |
| |
| Local |
| Regional |
| National |
| International |
| |
| Elaborate on the regions your checked above. What we are looking for are countries, cities, states or provinces for your market areas for targeting the geography in your keywords and phrases. For example, if you are selling products in the UK or the USA, what are the target cities / states you cover in these areas in rank order? We are looking for naming priorities for search engines. |
| |
| * |
| |
| Section 9 – Demographic Profile & Additional Information |
| |
| What is the demographic profile of your ideal customer? Eg, Age, gender, income level, race, ethnicity, etc. More than one profile is ok. If you don't have a profile, it will not be a problem. Enter any other ideas, comments or questions you have. |
| |
| * |
| |
| Section 10 - Budget |
| |
| If you require a one-off SEO service what is your budget? |
* |
| If you require ongoing monthly SEO what is your budget? |
|
| |
|
| |
|