UK SEO Agency

At our UK SEO agency, when providing Search Engine Optimisation (SEO) campaign management we use a tried and tested, five-phase formulated process. When carried out on a consistent monthly basis it will increase targeted traffic to your website. In turn this will boost your online enquiries and, ultimately, sales.

Phase 1: Industry Research

When embarking upon an SEO campaign you need to know exactly who your competitors are and what they are offering. This helps you to stand out and react promptly to rival internet marketing campaigns by taking advantage of your competitors’ weaknesses. Achieving this goal can only be done through extensive competitor analysis. The data collected from this exercise has to be monitored and managed on a regular basis.

Search engines, such as Google, are continually changing their formulae (also known as algorithms) to index and rank web pages. Added to this, business directories (eg, www.freeindex.co.uk) will modify how they list their content. Consumer demographics and trends will alter and your competitors will always be looking at ways to beat you in the search engine ranking war.

As you can see, how your website performs is affected by a number of different factors. For this reason it is imperative that the first task we undertake, when managing your SEO campaign, is a thorough analysis of your industry.

Phase 2: Competitive Analysis

Online industry research is vital to creating a successful SEO strategy. Doing so will help you to undertake a realistic competitive analysis, which will result in establishing a genuine online competitive edge. The net result provides you with the knowledge to strategically target online customers and thus bring about a healthy return on investment (ROI).

Phase 3: Strategy Development

PSP, as a UK SEO agency, are experts in formulating winning bespoke SEO strategies that drive traffic to your website and reap a good return on investment. Customising your online marketing strategy will attract customers who are specifically searching the internet to buy the products, services or information that you sell.

PSP can develop clever search engine optimisation strategies because we understand how search engines work and, therefore, how to increase your website’s page ranking through organic techniques.

Phase 4: Implementation

Implementing your search engine optimisation campaign is done by amalgamating what has been learnt from industry research, competitive analysis and strategy development. Our customised SEO execution includes the following tasks:

• Keyword Research
• Meta Information Analysis and Optimisation 
• Comprehensive Website Audit 
• Link Popularity Audit, Analysis and Building 
• Competitive Analysis 
• Optimised Code Analysis and Recommendations 
• Optimised Content Analysis and Recommendations 
• Customised Link Building and Management 
• One-on-One Consulting 
• Account Management 
• Rankings Management 
• Scheduled Optimised Code / Content Check-ups 
• Website Analytics 
• Monthly Recommendations 
• Monthly Reviews
  

 

Phase 5: Follow Up

Search engine optimisation (SEO) is not a one-off exercise. Like any other marketing strategy it needs to be ongoing in order to adapt to ever-changing market forces.

Search engines are clever and prudent software. They are in the business of distributing relevant content to their users, so they will carefully study your website to ensure that the information it provides is up-to-date and accurate.

As a professional SEO agency, we know what it takes to devise and manage a successful search engine optimisation campaign. To discuss your bespoke search engine promotion requirements, contact us today.