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You are here: House of PSP Internet Marketing Services Blog Marketing
Use a blog to build relationships with your customers

WordPress Blog Customisation


A blog (short for weblog) can be compared to an online journal which is maintained by an author, or ‘blogger’. But what does a blog enable you to do and what benefits can it provide for your business?

Commercial blog marketing, unlike newsletter marketing, allows you to post online news and articles, which can be accessed by both new and existing customers. Below we have explained the key benefits of a business blog.

How can a Commercial Blog benefit my Organisation?

 
  • Inexpensive: Compared to other forms of online marketing, blog marketing allows businesses with a smaller budget to market their products and services effectively.
  • Relationship Building: Blogs act as a two-way online communication tool, allowing you to stay in touch with your customers and for them to converse with you. Weblogs are more personal than a newsletter and though you create the subject matter that is discussed, your audience can interact by posting their opinions.
  • Increase Search Engine Ranking: The comments left by subscribers to your blog means their opinions produce a magnet effect alerting search engines to new content, which can then be re-distributed across the internet.
  • Product & Service Development: Feedback collected from your blog is free, yet invaluable. It guides you on how to develop your products and services. 
  • Streamline Operations: If your customers are in need of technical support, a blog can offer a simplified and affordable method of providing assistance. 
  • Establish Credibility: If you want to win more repeat buying customers, show them you are well-informed about your industry. Proving you are an authority on a particular subject instils confidence and ultimately helps you to strengthen your brand.

When should we start publishing a blog?


Operating a successful blog calls for a considerable investment of time. Your customers invest their time to register and post comments, so it is only fair that they should expect the same of you.

However, many commercial blogs are in existence to help you to create powerful online marketing and information channels. Visitors can read the articles posted, register to receive notifications of new posts, but cannot interact (ie, cannot leave comments) with them.

If you do not have the time to commit to writing regular articles for a blog, we would advise you to invest in a newsletter marketing solution. It will enable you to create and send well-written emails to your customers at a preferred time, eg, weekly, fortnightly, monthly, bi-monthly or quarterly.

Professional & Affordable WordPress Blog Customisation Services


There are a number of free open source blog applications on the market. However, we recommend WordPress to our customers, as it acts as an extremely cost-effective web publishing tool. To discuss your blog marketing requirements, contact us today.