Professional Web Design & SEO Services for Magazine Publishers & Book Publishers & Bookshops

Online Marketing for Magazines

The total value of the UK magazine industry in 2007 was £5.7bn (source: PPA Marketing). In 2009, the giants of UK publishing (IPC Media, Condé Nast and Future Publishing), although not immune to a recession, will weather the financial storm far better than their smaller counterparts who do not have such large and diverse ships sailing in the publishing sea.

So, what of smaller magazine publishers like you? If there is one thing you have in common with your larger competitors, it is the internet. Yes, it requires an investment, but publishers, in recent years, have become very fond of this medium because news can be distributed quickly and cheaply.

Below are some of the features you can expect to find in our magazine web design solution:

Content Management
Newsletter Marketing
Blog Marketing
Search Engine Optimisation (SEO)
Pay-Per-Click (PPC) Management
Online Advertising

If you are looking for an affordable, expert web production company that can offer affordable magazine publishing web design, you search is at an end.

Online Marketing for Book Publishers

In 2007, UK publishers sold an estimated 855 million books, with an invoice value of almost £3bn (source: The Publishers Association). This industry has been kind to UK literary publishing houses and, in turn, the talented authors they represent: the literary industry has, for example, helped the world-renowned children’s author, J.K. Rowling, to amass an estimated fortune of £560m (source: Sunday Times).

So, what part do you play in the UK book publishing industry?

Do you own an existing publishing company and need a website to promote and sell novels online?
Do you have an existing website, but need it re-designed in order to maximise the sales of your books?
Are you thinking of becoming a book publisher and need a quote to design and market your publishing website?

Whichever group you fall into, PSP can provide you with professional, affordable, book publishing web design.

Web Design & SEO for Small and Medium-Sized London Bookshops

Amazon.co.uk; Borders.co.uk; Waterstones.co.uk and Whsmith.co.uk. These are the big players in the UK online book sellers market.

But there is no need for small or medium-sized bookshops, like yours, to be deterred from competing with your larger counterparts. The internet has fortunately evened out the competitive landscape by allowing you to think outside of the box and use affordable e-commerce web design solutions and accurate online marketing strategies.

These combined online marketing tools will enable enhance your search engine position. If your online bookshop can get listed on the first page of Google, it will generate highly-qualified traffic. This essentially provides you with the opportunity to convert online visitors into paying customers.

Unlike a service-based store where, on average, 20-30 keywords are targeted, an online bookshop requires detailed keyword analysis to promote the many products on your website.

All businesses, no matter how large, have weaknesses. And our professional SEO service, for web-based bookshops, will help you to discover what they are. Acquiring this information will help to mount a unique online marketing strategy.

If you would like to find out how our professional bookshop web design internet marketing services can grow your business, please contact us today.