Astor Law Practice specialises in employment and consumer Law. With an existing office in Mauritius the firm combined their UK office in Croydon to offer a unique serve of legal advice for Mauritians working in London and across Europe.
Project Summary
Having identified their unique value proposition (helping overseas residents dealing with legal matters arising in Mauritius), Astor Law contacted House of PSP to assist them to market it online. Aesthetically, the client requested that the design must dispel the stiff image sometimes associated with the legal community. Therefore the site had to look professional, modern and stylish. The partners commissioned our bespoke photography services, as they felt showing the faces of partners on the website would make the company more welcoming.
From the beginning Astor Law made it clear that it was imperative that they would have the ability to grow their mailing list and stay closely aligned to their customers by distributing periodic newsletters.
Astor Law enquired about the benefits of blog marketing. Convinced that this sophisticated, online promotional tool would provide the company with customer-building and search engine optimisation perks, we included it as part of the solution.
We provided professional SEO consultancy, which lead to us creating a bespoke web marketing campaign.
