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You are here: House of PSP Web Design Services Web Application Development Advertising
Utilise your online traffic and create a new revenue stream


Bespoke Online Advertising Web Application Developers


In 2006, according to the Internet Advertising Bureau, online advertising spending overtook newspaper ads for the first time, smashing through the £2bn barrier.

By 2007, Ofcom (Office of Communications) reported internet advertising spending had overtaken mainstream British TV for the first time. This method of advertising grew by 40% to £2.8bn. The communications watchdog, which regulates the £50bn industry, further highlighted some interesting statistics: in 2007, compared to 2002, Britons spent twice as much time on mobile phones and four times as much time on computers (equating to 24 minutes a day).

UK advertisers know that if they want to effectively promote their products and services they will have to do so by targeting the 30- plus million British online users.

Taking Advantage of High-Volume Online Traffic


Online social networking communities are a good example of websites that can generate large volumes of repeat online visitors.
They can do so because the content on them is what is commonly known in the web industry as “sticky”, ie, information or features that keep a user coming back to interact with the website.

In the case of community websites, such as Facebook and MySpace, this may be communicating with family and friends who have set up profiles, or listening to music, watching videos, uploading photos, posting events, etc. If you have a website, or are thinking of launching one, that will attract a high volume of online visitors, it would be wise to integrate an intelligent bespoke online advertising system into your site.

Intelligent Bespoke Online Advertising Application Systems

If UK web-based ad spending has become such a buoyant market, the question needs to be raised: why do advertisers place so much trust in the internet, as a medium, to target potential online customers? The answer lies in websites that develop and/or deploy web applications that can offer advertisers the following:

  • Contextual Advertising: These ads (graphical or text-based) are displayed to users based upon two actions. Firstly, the search they carry out via a search engine and, secondly, through the content they access on a specific website.
  • Behavioural Targeted Advertising: This form of advertising provides your website with the ability to track online human behaviour. A web application can be developed to understand the activity of your site’s visitors and, in turn, target your online users with highly relevant ads

 

What Online Ad Formats can you sell to your Advertisers?


There are numerous varieties of ad formats which advertisers can purchase. Below are some of the more common ones:

  • Banners
  • Floating 
  • Pop-Ups
  • Videos
  • Mobile

If you are looking for affordable online advertising web solutions, PSP, as London web designers, can help.
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